As a "boutique" agency, our clients benefit from the regular hands-on involvement of agency principals on their accounts. In fact, we believe that our small size offers clients distinct advantages over larger firms. For one, we are all seasoned PR pros who are committed to delivering superior service. At Schwartz Public Relations, you will never see an "account coordinator" (a.k.a. - a junior with about as much PR experience as your mailman) calling the media on your behalf. A senior-level person is always your main contact within the agency, and your main "face" to the media.
Our philosophy is
simple, but effective. Public Relations programs must make a significant
contribution to the achievement of marketing and business goals. Everything
we undertake is bottom-line oriented. Whether we implement a media campaign
or a special event, the primary objective is to build awareness and drive
we see it, while our clients are our clients, we work for the media as well.
How? By offering newsworthy resources to journalists, and not inundating
them with irrelevant pitches, we succeed in making their jobs easier, earning
their trust and cooperation in the process. Sometimes, this means we have
to say "no" to our clients, but it’s worth it in the long
We have developed strong relationships with the media because we respect their time, and we know what will interest them. It’s not about the quick PR hit. Rather, it’s about building a relationship between your company and the media . . . and developing trust so that your messages are properly communicated. It is a very simple formula that we found works to the mutual benefit of our clients and the media.
Over our 40-year history, this combination of marketing, service and creativity has consistently proven successful for our clients, and we pride ourselves on the long-term relationships we've developed.